Product
Simple Data Hygiene for HubSpot
Automatic CRM data quality. Weekly scans, A–F grading, and one-click cleanup. Works on every HubSpot plan.
What is Simple Data Hygiene?
A lightweight HubSpot Marketplace app that brings data quality tools to every tier. It covers the full spectrum: duplicate detection, formatting fixes, quality scoring, and automated weekly scans.
The problem
- Data quality tools are not available on every HubSpot plan
- 90% of "suggested duplicates" in the native tool are false positives
- Formatting inconsistencies accumulate silently — malformed names, invalid emails, broken phone numbers
- Teams don't know how dirty their data is until automation breaks
How we fix it
Install in under two minutes. Simple Data Hygiene scans your contacts and companies, assigns each record an A–F quality grade, and fixes formatting issues with one click. Weekly scans keep your data clean, and a Monday digest email summarizes what changed.
What you get
A–F Quality Grades
Every contact scored on name formatting, email validity, phone structure, and required fields. See at a glance which records need attention.
One-Click Auto-Fix
Title-case names, lowercase emails, E.164 phone numbers — all fixed automatically. No manual editing. No guessing.
Duplicate Detection
Exact and fuzzy-matched duplicate contacts by email, name, and domain. Preview merges before you commit. No surprises.
Weekly Scans & Digest
Set up automatic weekly scans so your data never goes stale. Every Monday: a digest email summarizing what changed.
App Card on Every Contact
Quality score, issue list, and one-click fix button appear directly on every contact and company record inside HubSpot.
Workflow Actions
Automatically hygiene contacts as they are created. Add "Format & Score" as a step in any HubSpot workflow. Available on the Pro plan.
How it works
Install from the Marketplace
Find Simple Data Hygiene in the HubSpot Marketplace and install with OAuth. No API keys, no configuration files.
Connect & Scan
Grant read/write access to contacts and companies. Run your first scan. Every record receives an A–F quality grade.
Fix with One Click
Open any contact record in HubSpot. See the quality card, issues list, and a one-click fix button. No manual editing needed.
Set Up Weekly Scans
Enable scheduled weekly scans. Get a Monday morning digest email. Your CRM grade keeps improving over time.
Formatting details
Names
Title-case conversion, hyphen normalization, apostrophe handling, particle preservation (van, de, von), Unicode-aware casing for international names.
Emails
Domain typo correction (gamil.com → gmail.com), lowercase normalization, Gmail dot/plus alias detection, provider-specific dedupe keys.
Phones
E.164 formatting with country context. Raw phone preserved alongside normalized value for audit trails.
Companies
Domain-based deduplication, name normalization, suffix preservation (LLC, Ltd, GmbH, etc.).
Technical details
Built for
HubSpot CRM — Contacts and Companies. Custom object support coming soon.
Integration
OAuth 2.0, HubSpot APIs v3. App cards appear directly on HubSpot record pages.
Data storage
Your data stays in HubSpot. We store only quality scores, change logs, and scan metadata.
Compliance
All changes logged with audit trails. Manual override protection prevents re-correction.