Product
Your CRM gets a grade. Watch it improve.
Automatic data quality scans, A–F record grades, and one-click formatting fixes for HubSpot contacts and companies.
Quick answer
What is Simple Data Hygiene?
Simple Data Hygiene is a HubSpot Marketplace app for CRM data hygiene. It scans contacts and companies. It gives each record an A–F quality grade.
It can apply safe formatting fixes for names, emails, phone numbers, and company domains. It helps teams clean HubSpot data without Operations Hub, spreadsheets, or a separate data quality platform.
A–F Quality Grades
Every contact and company gets a grade based on name formatting, email validity, phone structure, and required field presence. See exactly where your data stands.
One-Click Auto-Fix
Fix common formatting issues automatically: title-cased names, lowercase emails, normalized phone numbers in E.164 format, and cleaner company data.
Quality Checks
Run contact and company checks for formatting, email validity, and phone quality. Prioritize safe fixes with clear audit history.
Weekly Scans & Digest
Schedule recurring CRM hygiene scans and receive a weekly summary of what changed and which records still need attention. Never forget to check your data again.
HubSpot Record Cards
View a record's quality score, issue list, and cleanup actions directly from contact and company records inside HubSpot. No tab switching required.
Workflow Actions
Automatically format and score records as part of HubSpot workflows. Enforce data quality rules while you sleep, available on Pro and Business plans.
14-day money-back guarantee. Cancel anytime.